Turn what makes your business good into something customers understand, choose and buy.
Most businesses we work with don’t have a bad product or service. Quite the opposite.
The problem is that what makes them valuable has become difficult to explain. Their proposition has evolved, their messaging has become inconsistent, marketing and sales aren’t quite joined up, or they’re doing plenty of activity without generating enough of the right opportunities.
We help fix that.
Our work typically covers proposition, positioning, messaging and go-to-market — starting with what’s getting in the way and building only what you actually need.
Three ways to work together
1. Proposition & GTM Review
A short, focused piece of work to work out what’s really getting in the way.
We look at your existing proposition, positioning, customers, competitors, messaging, website, marketing and sales activity to identify where the biggest opportunities lie.
Depending on the business, that might uncover an unclear proposition, weak differentiation, the wrong audience, inconsistent messaging, gaps in the conversion journey or simply too much activity without enough focus.
Typical outputs include:
Current-state commercial review
Proposition and positioning assessment
ICP and buyer review
Messaging and website review
GTM and channel assessment
Prioritised recommendations and action plan
Best for: Businesses that know something needs to change, but aren’t yet sure where to start.
From £1,500
2. Proposition, Messaging & GTM Build
A focused engagement to sharpen the commercial foundations and turn them into something your team can use.
This is where we go beyond diagnosis and build the proposition, positioning, messaging and go-to-market approach together.
The exact scope depends on what we uncover, but typically we’ll define who you’re trying to reach, what you want to be known for, why customers should choose you, how to articulate that consistently and how to take it to market.
Typical outputs include:
Value proposition and positioning
Ideal Customer Profile and buyer personas
Competitive differentiation
Core messaging and narrative
Website and sales messaging
GTM strategy and channel plan
Sales enablement
Content and campaign priorities
90-day activation plan
Best for: Businesses that need to reposition, relaunch, sharpen their proposition or create a more effective route to market.
Typically £5,000–£10,000 depending on scope
3. Fractional Growth Support
Senior commercial thinking without hiring another full-time senior person.
Sometimes the strategy isn’t the difficult part. The challenge is maintaining focus, joining up marketing and sales, making good decisions and actually getting the work into market.
I can stay involved on a fractional basis to help lead that activity — working alongside founders, leadership teams, marketers, sales teams and external agencies.
That might mean shaping campaigns, mentoring a marketing team, developing content, supporting business development, improving the conversion journey, coordinating specialist partners or simply providing an experienced commercial pair of hands.
The emphasis is always on creating opportunities, learning from the market and improving what we do next.
Best for: Businesses that need experienced marketing and GTM leadership but don’t need — or aren’t ready for — a full-time hire.
From £2,500 per month
Not sure which one you need?
You don’t need to diagnose the problem before we speak. In fact, that’s part of what I’m here for.
If your business is good at what it does but you’re finding it harder than it should be to explain the difference, reach the right customers or turn marketing into opportunities, let’s have a conversation.
We’ll work out what’s getting in the way and whether I’m the right person to help.